THE REAL EASTER MAGALU
CHALLENGE
Bring back the true symbol of Easter and promote a message of love throughout Brazil, creating a connection with the consumers who helped build the Magazine Luiza brand.
Bring back the true symbol of Easter and promote a message of love throughout Brazil, creating a connection with the consumers who helped build the Magazine Luiza brand.
Insight
#OpenYourArms to Love
#OpenYourArms to Love
Opening your arms is a true symbol of Easter, so why not invite everyone to do the same, showing their love for others as well?
Lu, THE MAgalu DIGITAL INFLUENCER, invited influencers to talk about what opening their arms to those they love means to them and called on followers to do the same. On Easter Sunday, we postED a video compiling the images of those who participated, along with the message we want to convey.
