VIVO ON

Vivo is the leading telecommunications brand in Brazil. We created the “Vivo ON” logo — which quickly evolved into simply “ON.”


This brand was developed for a service designed to make mobile access more affordable, expanding connectivity especially among lower-income communities. It represents inclusion, accessibility, and the idea of giving everyone more space to connect.

The logo embodies this spirit — a symbol of connection, diversity, and digital inclusion for all.

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